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Hello! I’m Jasmine Roth, creator of this Blog, founder of Built Custom Homes, curator of my retail shop The Warehouse by Jasmine Roth and host of HGTV’s hit show Hidden Potential. My primary focus is building custom homes in Huntington Beach, CA. I love all aspects of the home building process. I am constantly asking questions, learning, exploring and seeking inspiration. Join me as we explore my projects, DIY’s, behind the scenes, ways to give back and a look at what inspires me to design beautiful, functional spaces. Let’s build something together!

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Ep. 10: Goodbye My Pretty

Ep. 10: Goodbye My Pretty

Hey, hey!  Time for the super hot DISH on all the sources, specs, and secrets behind another episode of my HGTV series, Hidden Potential.  I always love writing these posts because I get to take the time and go back through each design, reflecting on what worked,...

Ep 7: Ohana Means Family

Ep 7: Ohana Means Family

This #modernhawaiian home was definitely a fan favorite, and I might be its biggest fan of all!  I mean, the colors, the tropical vibe, the emphasis on “ohana”: it all came together to create this sweet little oasis for a really special family.  If you haven’t seen...