Rock the Block


Hi there!  I’m Jasmine Roth, creator of this Blog, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth and host of HGTV’s hit show Hidden Potential.  I was also on HGTV’s Rock the Block, but I won’t spoil the winner for you 😉  Building custom homes in Huntington Beach, CA is my bread and butter.  I love all aspects of the home building process and finding ways to make homes as personal, functional and beautiful as possible.  Join me as we explore my projects, DIY’s, behind-the-scenes peeks, and tips on how you can design beautiful, functional spaces in your own home. Let’s build something together!



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ROCK THE BLOCK: Shop the Look

ROCK THE BLOCK: Shop the Look

Rock the Block premiered last night on HGTV, and even though I was there, doing the thing, every day during filming, and even though I lived and breathed this production for months straight, I was still amazed by the final result. I mean, this was a BIG production....