Hi there!  I’m Jasmine Roth, creator of this Blog, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth and host of HGTV’s hit show Hidden Potential.  I was also on HGTV’s Rock the Block, but I won’t spoil the winner for you 😉  Building custom homes in Huntington Beach, CA is my bread and butter.  I love all aspects of the home building process and finding ways to make homes as personal, functional and beautiful as possible.  Join me as we explore my projects, DIY’s, behind-the-scenes peeks, and tips on how you can design beautiful, functional spaces in your own home. Let’s build something together!



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Ep 6: Shop the Look – Come Sit With Me


You may already know, but I have my very own online shop, The Warehouse by Jasmine Roth where I curate and sell my favorite home decor and furniture pieces. The best part about having my own online shop is that I get to use the furniture and decor in my renovation projects as I turn a house into a home. There’s nothing like adding that personal touch!

On this episode of Hidden Potential, there’s no category untouched — we used rugs, textiles, special decor pieces, baskets and a set of leather bar stools that (in my opinion) outshine all other leather bar stools (in comfort and style). Mixing industrial-inspired design elements with textures such as leather, rattan, fur, and cotton, allowed me to design a space that feels inviting and cozy all year long.

  1. The Cobble Baskets, set of 3 – Can be stacked, filled or on display in multiple rooms
  2. Winter Warm Throw – Cozy, cozy, cozy. Not to mention stripes!
  3. Sea Spray Chevron Throw – The chevron pattern is subtle and fun, don’t forget the tassels
  4. Hustle Grey Fur Pillow – Adding a new dimension of texture with goat fur
  5. Nala Stripe Pillow – Two stripe pillows to mix and match in any space
  6. Shady Harbor Counter Stool, Gold – A warehouse favorite, the ideal leather counter stool
  7. Tidal Wave Rug – Adding a pop of color
  8. Jute Hand-Woven Natural Rug – Oval shaped with scalloped edges adding a whimsical bohemian flair
  9. Mongolian Rug – Layer it, throw it over a bench, kids room, endless options
  10. Park Tray – Put on display or serve your favorite drink
  11. Fireside Log Holder – Allows you to stack wood in a neat, orderly, visually appealing fashion
  12. Round Hand Platters, set of 2 – Hand carved bowls add a rustic touch
  13. Seagrass Natural Basket – One of the warehouse staple decor pieces
  14. Dewy Pouf – A stylish way to add seating

Happy shopping!


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