Hi there!  I’m Jasmine Roth, creator of this Blog, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth and host of HGTV’s hit show Hidden Potential.  I was also on HGTV’s Rock the Block, but I won’t spoil the winner for you 😉  Building custom homes in Huntington Beach, CA is my bread and butter.  I love all aspects of the home building process and finding ways to make homes as personal, functional and beautiful as possible.  Join me as we explore my projects, DIY’s, behind-the-scenes peeks, and tips on how you can design beautiful, functional spaces in your own home. Let’s build something together!



Your inbox deserves to have more fun

Thank you!

Ep 8: Shop the Look – Have a Kind Big Heart and Stay Weird


This house was so much fun to shop for at my store, The Warehouse by JR, because the warm, lived-in, cozy library vibe is what I am ALL about.

The rugged textures from the leather, wood, and woven accents are offset by splashes of greenery and softened by bright walls and neutral fabrics.

  1. Village Canvas Pillow – Reminiscent of an antique grain sack, this pillow is both neutral and cozy.
  2. Dipped Ladder – You can dip just about anything in white paint to give it an instant refresh, and this rustic ladder is no exception.  The warmth of the wood juxtaposed with the bright white dipping action is just so good.
  3. Clay Boxes, Set of 2 – Storage, check.  Cozy, library-esque texture, check.  Super cute, check!
  4. Nala Stripe Pillows, Set of 2 – You can never have too many pillows OR too many classic stripes!  Perfect to curl up on with a good book.
  5. Sea Spray Chevron Throw – What’s a good book without a blanket to cozy-up under?  The blacks and creams of this throw are the perfect, neutral addition to any space.
  6. Frans Basket – A great piece to keep blankets, pillows, or magazines organized, when they would otherwise be tossed to the ground by the 6 and under set. (Or, by my husband, Brett.)


Submit a Comment

Your email address will not be published. Required fields are marked *