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Hi there!  I’m Jasmine Roth, creator of this Blog, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth and host of HGTV’s hit show Hidden Potential.  I was also on HGTV’s Rock the Block, but I won’t spoil the winner for you 😉  Building custom homes in Huntington Beach, CA is my bread and butter.  I love all aspects of the home building process and finding ways to make homes as personal, functional and beautiful as possible.  Join me as we explore my projects, DIY’s, behind-the-scenes peeks, and tips on how you can design beautiful, functional spaces in your own home. Let’s build something together!

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Jasmine’s Shop Picks for October

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Mauve is the new orange, or so it seems this month in the shop. There is no pumpkin color to be found, but I am clearly feeling me some smoky mauve this fall because I have sourced it in great variety and abundance. And I can’t say I’m sorry about it. It still feels fall-ish to me while also feeling fresh. Check out some of my favorite new arrivals to the shop this October.

P.S.: I’m also realizing this month’s selection is heavy on the pillows. I think it’s because a cozy fall afternoon nap sounds pretty amazing these days.

SAND DOLLAR CIRCLE PILLOW
$45.00 USD

HAYLEY PILLOW
$35.00 USD

REMORA TABLE LAMP
$165.00 USD

MADDOX PILLOW
$60.00 USD

LOLA LANE PILLOW
$75.00 USD

PALIN CIRCLE ABSTRACT ART
$75.00 USD

SHELLY PILLOW
$75.00 USD

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