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Hi there!  I’m Jasmine Roth, creator of this Blog, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth and host of HGTV’s hit show Hidden Potential.  I was also on HGTV’s Rock the Block, but I won’t spoil the winner for you 😉  Building custom homes in Huntington Beach, CA is my bread and butter.  I love all aspects of the home building process and finding ways to make homes as personal, functional and beautiful as possible.  Join me as we explore my projects, DIY’s, behind-the-scenes peeks, and tips on how you can design beautiful, functional spaces in your own home. Let’s build something together!

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Target Fave Finds

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Ack! Does anyone else love target as much as I do? Okay, dumb question. EVERYONE loves Target. Even if you hate it I know you also kinda secretly LOVE IT.

The funny thing is, you could send 100 different people in there with $100 and the same exact shopping list and they would all come out with totally different stuff (since no one actually sticks to their shopping lists in this store).

They recently renovated my local Target, which at first I found mildly infuriating (I mean, they probably should have at least consulted me) but am now beginning to embrace as the new Target Synapses in my brain begin to form and solidify.

I want to share all the goodies I discovered at my most recent Target exploration, including items from my HGTV coworkers, Leanne Ford and Joanna Gaines.

 

SHOP MY TARGET HOME FAVES

SHOP MY TARGET FASHION FAVES

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