Hi there!  I’m Jasmine Roth, creator of this Blog, founder of Built Custom Homes, curator of my online retail store The Shop by Jasmine Roth and host of HGTV’s hit show Hidden Potential.  I was also on HGTV’s Rock the Block, but I won’t spoil the winner for you 😉  Building custom homes in Huntington Beach, CA is my bread and butter.  I love all aspects of the home building process and finding ways to make homes as personal, functional and beautiful as possible.  Join me as we explore my projects, DIY’s, behind-the-scenes peeks, and tips on how you can design beautiful, functional spaces in your own home. Let’s build something together!



click the arrows to scroll


Your inbox deserves to have more fun

Thank you!

Jasmine’s Shop Picks for January

1 comment

1. 2. 3. 4. 5. 6. 7. 

Well folks…after a 2 week long vacation, it feels super good to be back in the Built Custom Homes Warehouse cranking out some new work!! One of the very first things on my list was to give The Shop a little re-fresh moment. So, this morning, while sipping on a lovely, warm apple cider (because why the heck not!?), I picked a couple of brand new items that went right up onto The Shop site. I’ve paired them with some other favorites, and would now like to present to you my very first list of monthly shop picks for 2020! Can you guess which item I gifted to no fewer than SEVEN lucky friends and family members? Let me know what you think in the comments below!

1 Comment

  1. Rebecca Johnston

    I am guessing pillows. They can transform any room into something new with color and print changes on a low budget.
    They are comfy for watching t.v., having friends over for game night, or watching the little ones learn to read in mom or dad’s arms.
    It would be a perfect gift.


Submit a Comment

Your email address will not be published. Required fields are marked *